White label growth software for agencies

Your domain, your branding, one portal link per client, and a report that answers the question clients actually ask — what did this month return. The software does the assembly; you keep the relationship, the margin and the credit.

What this replaces

The reporting month

Two to four hours per client per month spent gathering data, rebuilding last month's spreadsheet and assembling a deck — most of it assembly rather than thinking. Fifteen clients is most of a working week, every month, that nobody is billed for.

The rankings conversation

A client who does not care about position six asks what they are paying for, and the honest answer takes twenty minutes to construct from three tools. It should be one number: invested, returned, expected next month.

The tool stack

Rank tracking, crawling and reporting bought separately, none of which know what a lead is worth to this client, and all of which put someone else's name in front of yours.

What white label means here

Most of the industry means a logo in the corner. These are the four surfaces a client can actually reach, and all four are yours.

Your domain

Clients reach the portal at a subdomain you control. You point a CNAME at us, we provision and renew the certificate, and the hostname is verified before it is served so nobody can claim a domain they do not own.

Your branding

Logo, colours and product name throughout the interface and in every export. The test we hold ourselves to: a client could use it for six months and not learn our name.

Portals, not accounts

You send a link; the client opens their dashboard. No registration, no password reset email from a vendor they have never heard of. The link is treated as a bearer credential — revocable, excluded from search engines, and scoped narrower than what your staff see.

Permissions that are actually enforced

Roles scoped at organisation, workspace or website level and checked on the server for every request. A junior assigned three clients cannot read the fourth by editing the URL, because the check never depended on what the interface rendered.

The arithmetic

Fifteen retained clients at three hours a month of reporting, at £60 an hour of internal cost, is £2,700 a month of time — most of it assembly. Spread a platform subscription across those fifteen and compare the two numbers. The comparison only works, though, if the time you free up goes back into billable work rather than quietly evaporating, and if the generated report is genuinely good enough to send. Judge both before you buy.

Agency questions

How many client sites can I manage?

Agency plans carry a website allowance, and Enterprise is contract-driven with the limits set per agreement. The pricing page lists the current allowances against each plan; if you are above them, the Enterprise conversation is a short one.

Can I resell it under my own pricing?

Yes. What you charge your clients is your business. Most agencies fold it into the retainer rather than itemising it, because an itemised software line invites a client to price-shop the software instead of valuing the service around it.

Do my clients need their own logins?

No. A portal link shows one client their own websites with nothing to sign up for. If you would rather they had real accounts with their own permissions, that works too — it is a choice per client, not a platform-wide setting.

What stops the software changing a client site without approval?

You set the mode per website. On manual, nothing is applied without a named approver and a note. Even on automatic, internal links, page rewrites and navigation changes are never machine-applied — they are proposed and a person makes them. Every applied change stores a snapshot first, so rollback is a restore rather than a reconstruction.

What do I show a client who asks why their page changed?

The action record: who approved it, the note they wrote, the page as it was before, the diff, and the revenue it was forecast to produce. The log is append-only and hash-chained, so it cannot be tidied up afterwards — which is exactly why it is worth showing.

Can I bring my own AI keys?

Yes. A connected key takes your AI work off our bill and off your credit balance entirely. Usage is still metered — tokens, models, content volume — because fair-use quotas still apply, but you are paying your provider directly rather than paying us a margin on it.