Guides
How to work out what a change to your website is worth before you make it, how to report that to people who do not care about rankings, and how to let software act on your site without the day where it rewrites something it should not have. Written by the person who built the software, which means they also say plainly what it will not do.
- Revenue forecasting6 min read
How to forecast what an SEO change is worth in pounds
A working method for pricing a single SEO change in revenue: the five numbers you need, the click-through curve, how to handle the ones you cannot measure, and the honesty rules that stop a forecast becoming a promise.
- Reporting5 min read
How to report SEO to a board without talking about rankings
What a board actually wants from an SEO report, the four numbers that belong on the first slide, why rankings and traffic should be in the appendix, and how to present a result you got wrong.
- Keyword research5 min read
How to get keyword volume without paying for a keyword tool
Search Console impressions, the Google Ads Keyword Planner, and what to do when you have neither — plus why your own impression data is usually better than the number you would have bought.
- AI search5 min read
How to get your pages cited in AI Overviews and answer engines
What makes a page quotable by an answer engine, the page structure that gets cited, what can honestly be measured across the five surfaces, and why anyone selling you a ChatGPT ranking figure is guessing.
- Automation5 min read
How to let software change your website without it going wrong
The safety properties that make automated site changes acceptable: a snapshot before every write, a diff against the live page, real approvals, one change at a time, and a rollback that has been tested.
- Agencies5 min read
How white label SEO software should work for an agency
What white label actually has to cover — custom domain, your branding, client portals, per-client permissions — the margin arithmetic, and the questions to ask before you put your name on someone else's software.
Or have the software do all of this continuously
Every method in these guides is one SEOGrowPilot runs on a schedule against your own site, prices in pounds, and proves afterwards.